2022 saw numerous trends come and go. With more emphasis on mental wellness as well as physical, there was a strong push for more balanced healthcare. This article explores emerging trends that might just define wellness in 2023.
Diverse Menstrual Products
Consumers who menstruate are demanding a better range of options to suit everybody. For instance, while the industry has made significant leaps in the past, tampons still contain many chemicals and plastics. By introducing more sustainable, organic materials and less plastic, there is a real push to modernise the modern tampon.
The industry is moving away from the one-size-fits-all tampon and catering to different body types and needs. These developments also mean a wider range of menstrual products on the market, such as period underwear, which offers a new level of comfort and discreetness.
Biological Age Testing
Maintaining good health has always been a priority, but now there’s an emphasis on doing one’s own research and taking control of individual wellness. People are actively seeking the best options for their health rather than picking up supplements containing poor ingredients or following random diet trends. Therefore, one of the trends you may see in 2023 is biological age testing.
Lifestyle factors impact how slowly or quickly your body ages. Biological age testing assesses all these choices and factors to determine the age of your immune system. You can test biological age with a simple kit through your letterbox. With the results, customers get a clear picture of their immune health, the factors that may be working against them, and what lifestyle changes will work best for their individual biology.
Biological age testing considers the current demand for personalised health care and provides a direct approach to making changes from the comfort of one’s home.
Virtual Reality for Health Care
VR, or virtual reality, may conjure up images of gaming and fictional worlds; however, VR application extends much further as it appears across various industries, including health care. As stated by the Food and Drug Administration (FDA), there are five primary areas where VR technology may be applicable, including:
- mental health,
- neurological disorders,
- pain management,
- paediatric conditions,
- and surgery.
Studies are already underway, with one investigating the role of VR in pain management and stress reduction. In fact, the FDA has given doctors approval to prescribe a VR system to relieve chronic lower back pain.
Fortune Business Insights predicts the VR healthcare industry will reach $6.2 billion by 2029. Therefore, 2023 might be the year we see broader applications of VR and further studies investigating its potential in health care.
Final Thoughts
Wellness has transformed over the past few years as more people become hyper-aware of what goes in their bodies. From these emerging trends, there is one clear theme throughout, which is cleaner ingredients and ethical production. Today, people make conscious decisions to care for their bodies, the planet, and the life that thrives here. Consequently, we’ll presumably see brands taking a more transparent approach in 2023, showing their efforts to combat carbon footprint, eradicate animal cruelty, and make products cleaner – all while maintaining an exceptionally high user experience.
These buying decisions have completely changed the game for numerous industries, which is why we’re seeing a rise in biological age testing and technology advancements.
In short, consumers are putting more pressure on brands to innovate, ensuring their products offer proper diversity and cater to the individual rather than the masses.
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