If you’re like most small business owners, you’re probably already thinking about your holiday email marketing for the upcoming year. After all, the holidays are a crucial time for businesses, and email is one of the most effective ways to reach your customers and promote your products or services.
But with so much to think about – from what should you include in a holiday email to how to design them – it can be tough to know where to start. That’s why we’ve put together this guide on email marketing tips for the 2023 holiday season.
Plan ahead
The key to any successful email marketing campaign is planning. And that’s especially true for the holiday season.
Your question now must be, How do I create a holiday marketing plan?
Well, start by creating a marketing calendar. This will help you map out what you want to achieve with your holiday email marketing and when you need to do it.
Some things to consider as you plan your campaign:
– What are your goals for the holiday season?
– Who is your target audience?
– What type of content will resonate with them?
– What are some key dates and deadlines you need to keep in mind?
By taking the time to plan ahead, you’ll be able to create a holiday email marketing campaign that is sure to be a success.
Keep it relevant
The holidays are a busy time for everyone, and your customers and prospects are no exception. They’re bombarded with marketing messages and it can be tough to make your email stand out from the crowd.
To make sure your email is relevant to your audience, offer them something that’s valuable and relevant to their interests. This could be a special holiday discount, exclusive access to holiday sales, or something else that will make their holiday season better.
Make it personal
Another way to make your email stand out is to make it personal. Address your recipients by name and include a personal message. This will make your email feel more like a conversation and less like a marketing pitch.
You can also include a personal story or anecdote related to your product or service. This will help your recipients connect with you on a more personal level and make them more likely to do business with you.
Finally, consider using an email marketing platform that offers automated features. This will help you save time and energy while still being able to personalize your emails.
Use engaging visuals
Nothing catches the eye like a great visual, So, make sure your email includes engaging visuals that will grab your readers’ attention. This could be anything from festive images and videos to fun GIFs or even just festive-themed email templates.
Whatever you choose, make sure it’s something that will grab your readers’ attention and get them excited about your holiday email marketing campaign.
Keep it short
During the busy holiday season, your readers’ attention spans are shorter than usual. So, make sure your email is short and to the point. Write a clear subject line that tells recipients what the email is about, and then get straight to the point in the body copy.
Use bullet points or short paragraphs to make your email easy to scan, and include a call to action so recipients know what to do next.
Use a strong call to action
Your email should have a strong call to action that inspires your readers to take the next step. Whether you want them to book a holiday, buy a product, or simply learn more about your company, your CTA should be clear and concise.
Include a CTA button or link in your email, and make sure it stands out from the rest of the text. Use action-oriented language, such as “Book Now,” “Shop Now,” or “Learn More.”
If you’re not sure what call to action will work best, consider A/B testing different options to see which gets the most clicks.
Test, test, test
Before you hit send, make sure you test your email. Send a test email to yourself and to a few trusted friends or colleagues. This will help you catch any mistakes and ensure that your email looks great on all devices.
Monitor your results
Finally, don’t forget to monitor your results. After you send your email, keep an eye on your open and click-through rates. This will give you insights into what’s working and what’s not.
By following these tips, you’ll be on your way to planning a successful holiday email marketing campaign. And, if you need any help along the way, our team of zoho experts is always here to help.
Happy Holidays!
